Macco Robotics :: Humanoid Service Robots Specifically for the Hospitality Industry

Macco Robotics is a Spanish robotics company founded in 2021 that designs and manufactures humanoid service robots specifically for the hospitality industry. Headquartered in Seville with operations also in Málaga, the company has expanded its solutions across more than 10 countries. Its mission is to combine human staff with advanced robotics to improve efficiency, reduce operating costs, and create memorable customer experiences in bars, restaurants, hotels, and food-service venues. The company positions its technology as a collaborative tool rather than a replacement for human workers, emphasizing 24/7 operation, precision, and continuous software updates.

Macco Robotics’ primary product line is the Kime series of humanoid robots. The flagship Kime Bartender is a fully autonomous humanoid capable of preparing and serving up to 200 cocktails, beers, and coffees per hour with ±0.2 mm precision. It supports up to 80 different recipes, is CE-certified, and is offered on a leasing basis starting from €1,800 per month. The Kime Chef provides autonomous kitchen capabilities for hot dishes, salads, and bowls at industrial scale, delivering up to 120 consistent meals per hour while maintaining high hygiene standards. Leasing begins at €2,300 per month. The Kime Kiosk is an all-in-one autonomous point-of-sale and delivery system designed for food trucks and premium spaces, handling ordering, contactless payments, and product delivery with 24/7 unattended operation. Leasing starts at €2,800 per month.

All robots run on proprietary AI and computer-vision systems that allow real-time adaptation to different environments and menus. Macco Robotics highlights operational benefits such as up to 40% cost reduction in high-turnover venues, zero employee breaks or shift changes, and a unique marketing advantage—the spectacle of humanoid robots serving customers. The robots receive over-the-air updates for new recipes and improved performance.

The company is led by CEO and founder Victor Martín, with key roles held by CFO Antoine Lebrun, CTO Mathias Lofeudo, AI Director Ricardo Pacheco, and Branding Manager Beatriz Fernández. It has received multiple awards, including recognition as a Top 20 Robotics Startup Worldwide and Most Innovative Company in Spain. Strategic advisors include economist Marc Vidal and Google executive Marc Sanz Lopez. Important technology and acceleration partners include Google DeepMind, NVIDIA, Porsche, Telefónica, and ERA.