Profile
KEYi Robot (also known as Loona Inc., formerly Keji Technology) is a consumer robotics company founded in 2014 and headquartered in China. The company specializes in developing AI-powered companion robots designed to integrate naturally into everyday human life. KEYi Robot focuses on creating emotional, interactive, and intelligent robotic companions rather than purely functional industrial machines. Their flagship product, Loona, is an expressive, dog-like quadruped robot aimed at families, children, and individuals seeking interactive companionship.
Loona stands out for its blend of advanced robotics, emotional AI, and playful personality. It features a highly animated face with expressive eyes, fluid movements, and the ability to respond to voice commands, gestures, and touch. The robot uses computer vision, natural language processing, and machine learning to recognize family members, engage in games, provide companionship, and perform interactive tasks.
Key robot-based products include:
- Loona: The main consumer robot. It can play fetch, dance, follow users, tell stories, play music, act as a learning companion, and respond emotionally. It has a cute, cartoonish design with a flexible neck and expressive LED eyes. Recent updates have improved voice interaction, app control, and new features like “Deskmate” mode.
- Loona Petbot / Scholar Edition: Targeted at families with children, offering educational content, interactive games, and a “Scholar Outfit” accessory bundle.
- Loona App Ecosystem: A companion mobile app that allows users to customize behaviors, monitor the robot, schedule activities, and unlock new skills and personalities.
The company has won multiple design and innovation awards, including CES Innovation Awards (2024), iF Design Awards, and Fortune Best Designs. Loona is positioned as a “situated companion intelligence” — an AI that coexists with humans rather than just serving as a tool. It has been adopted in over 100,000 households worldwide and is actively marketed as a top gift for children and families.
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