Profile
GMO Humanoid.shop is an online platform operated by GMO AI & Robotics Corporation (GMO AIR), a subsidiary of the major Japanese internet conglomerate GMO Internet Group. Launched as a specialized service in 2025–2026, the platform focuses on the rental, dispatch, and customization of humanoid and quadruped robots for commercial, research, entertainment, and experimental use. Rather than manufacturing robots itself, GMO AIR acts as a robotics trading company and service provider, making advanced robots accessible through a “Labor as a Service” model. This approach allows businesses and organizations to deploy robots without the high upfront capital cost of purchasing them.
The service targets Japanese companies looking to experiment with or implement robotics for tasks such as customer service, airport operations, facility maintenance, events, and research & development. GMO AIR has partnered with leading robot manufacturers and opened facilities like the GMO Humanoid Lab in Shibuya, Tokyo, to test and showcase robots.
Key Robot-Based Offerings:
- G1 — Unitree G1 humanoid robot available for daily rental starting at ¥100,000+.
- Walker E — Advanced full-size humanoid (higher daily rate of ¥250,000+).
- PM 01, K1 — Additional humanoid models for various applications.
- Go2 & Go2 W — Unitree quadruped robots offered at more affordable daily rates (¥6,000 – ¥10,000).
The platform emphasizes flexible rental periods, technical support, customization services (coming soon), and integration support. Customers can rent robots for short-term projects, pilot programs, or long-term deployment. GMO AIR is also involved in real-world demonstration projects, such as deploying humanoids at airports in partnership with JAL Ground Service.
GMO Humanoid.shop represents a practical “robot staffing” business model in Japan, aiming to accelerate the social implementation of physical AI and humanoid robotics by lowering barriers to adoption. It combines GMO’s strong IT infrastructure background with the growing robotics market.
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