Mission Design & Automation :: Custom Robotic & Automation Solutions That Simplify Production Processes

Mission Design & Automation is a West Michigan-based intelligent automation integrator founded in 2004. The company helps North American manufacturers conceptualize, design, and implement custom robotic and automation solutions that simplify production processes while improving speed, safety, and consistency. Operating primarily from its headquarters in Holland, Michigan, Mission Design & Automation serves a wide range of industries including automotive, aerospace and defense, medical devices, consumer goods, food and beverage, construction, data centers, and semiconductors.

Rather than manufacturing robots itself, Mission Design & Automation excels as a system integrator. It specializes in integrating industrial robots, autonomous mobile robots (AMRs), and advanced automation technologies into complete turnkey systems. Core capabilities include robotic integration, vision-guided systems, automated assembly, material handling, dispensing, automated welding, part feeding, punching, joining technologies, and conveyance solutions. The company also offers “The Buddy System,” a collaborative robot safety and support framework, along with service, spare parts, and ongoing technical support.

Mission Design & Automation emphasizes rapid project turnaround, design flexibility, and real-world performance. Notable projects include a high-speed hand sanitizer bottling retrofit for New Holland Brewing during the pandemic and various custom cells for consumer products and heavy industry. The firm maintains strong partnerships with major technology providers such as FANUC and 3M, positioning itself as a preferred integrator in adhesive and bonding automation networks.

With approximately 96 employees, Mission Design & Automation continues to grow while investing in employee development and community impact. Its engineering, design, fabrication, electrical, and programming teams deliver solutions that help manufacturers address labor shortages, increase throughput, and future-proof operations. The company regularly participates in industry events such as IMTS and maintains an active learning center with case studies, webinars, and technical resources.