Profile
Lely is a leading global family-owned company specializing in innovative dairy farming automation and robotic solutions. Founded in 1948 in the Netherlands, Lely has grown into an international pioneer in agricultural robotics, with a strong presence in North America through Lely North America (lelyna.com). The company’s mission is to make farmers’ lives easier by creating sustainable, efficient, and cow-friendly automated systems that improve animal welfare, reduce labor, and increase farm profitability. Lely is widely recognized as the inventor of the modern automatic milking system and continues to lead the dairy robotics industry.
Lely focuses exclusively on the dairy sector, offering end-to-end solutions that automate key farm processes while promoting “Free Cow Traffic” — allowing cows to eat, drink, rest, and be milked at their own pace for better welfare and productivity.
Key Robot-Based Products:
- Lely Astronaut A5 Next: The company’s flagship automatic milking robot. This advanced system features a hybrid arm (combining electric precision with pneumatic softness), an improved I-flow concept for stress-free cow entry, a three-layer laser + 3D camera teat detection system, and an automatic milk filter. It provides individual cow attention, high milk quality, and reliable performance with minimal human intervention. Lely has installed tens of thousands of Astronaut systems worldwide.
- Lely Vector: An automatic feeding system with Mixing and Feeding Robots (MFRs) that deliver fresh, consistent feed 24/7. It reduces labor, minimizes feed waste, and improves herd nutrition.
- Lely Discovery: Robotic barn cleaners (manure scrapers) that keep alleys clean automatically, improving cow comfort and barn hygiene.
- Lely Juno: A robotic feed pusher that automatically pushes feed toward the cows multiple times per day.
- Lely Horizon: A comprehensive farm management platform that provides data-driven insights and decision support for optimized farm operations.
Lely’s robotic solutions are designed with a strong emphasis on cow comfort, ease of use, reliability, and sustainability. The company supports farmers through Lely Centers that provide sales, service, training, and ongoing optimization.
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