Makr Shakr :: Robotic Bartending Systems

Makr Shakr is an Italian robotics company specializing in robotic bartending systems. Founded in 2013 as a spin-off from the MIT Senseable City Lab in collaboration with The Coca-Cola Company and Bacardi, the company pioneered the concept of robotic cocktail-making. Headquartered and manufacturing in Turin, Italy, Makr Shakr designs, builds, and deploys advanced robotic bartenders that combine entertainment, precision mixology, and automation for hospitality venues worldwide. The company transforms traditional bar experiences by offering interactive, high-speed, and highly consistent drink preparation.

Makr Shakr’s robots are designed to be visually striking centerpieces that engage customers while delivering professional-quality cocktails. Users can order drinks via a mobile app or touchscreen, customizing recipes in real time. The systems handle everything from ingredient selection and precise pouring to garnishing and serving.

Key Robot-Based Products:

• Toni: A premium, elegant robotic bartender designed for luxury venues, hotels, and high-end events. It emphasizes sophisticated movements, premium aesthetics, and a refined customer experience.
• Veloce: A high-speed model optimized for nightclubs, festivals, and high-traffic environments. It focuses on rapid drink preparation to handle large crowds efficiently.
• Compatto: A compact and versatile solution ideal for space-constrained locations such as cruise ships, retail spaces, or smaller bars. It balances performance with a smaller footprint.

Each robot is highly customizable and can be integrated into different venue concepts. Makr Shakr systems support a vast library of cocktail recipes and allow real-time customization. The robots feature smooth, choreographed movements (inspired by professional bartenders), advanced dispensing technology, and reliable automation suitable for continuous commercial operation.

The company has installed systems in various high-profile locations globally and continues to develop new models and features. Makr Shakr represents a successful blend of Italian design, engineering excellence, and innovative robotics applied to the hospitality industry.